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Strategic Insight

With more than 95 million customers shopping and dining during last year’s Shop Small Saturday event, this year is sure to be even stronger. Don’t miss out on the opportunity to entice customers to your shop or restaurant!  If you’re struggling with ideas for the fast approaching official holiday shopping kickoff, we’ve got you covered.  In no […]

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  November 26, 2016… The Day-after-the-day-after-Thanksgiving is SMALL BUSINESS SATURDAY. Are you ready? As “black Friday” becomes more and more diluted (and hence less incentive for consumers to get out and shop right after Thanksgiving), Shop Small Saturday, sponsored by American Express, is actually increasing momentum for indie retailers as shoppers head out to celebrate their neighborhood […]

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We are thrilled to present this guest post by Angel Cicerone, founder of GrowingSmall.co and noted small business advisor, author, and turnaround maverick.  Angel’s articles feature real time advice and real life strategies to get your business to its profitability potential.  IRC is proud to feature her content.  Enjoy! Sandwich boards, are perhaps, one of the most underrated […]

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I think the buzz-phrase for 2014 was “out of the box.” Many folks have believed that thinking/doing/pursuing ideas outside the proverbial norm (aka: box) might be perceived as a little off kilter mindset, but often wacky ideas lead to the next big thing.  Not to overuse the phrase, but here are 3 companies who are going waaaayyyyy outside […]

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Today we feature another Virtual Mentor, the franchise owner of Merle Norman at Hickory Creek Marketplace, Monique Trosper.  To see more, check out the IRC website. Monique Trosper led a successful career in the steel industry before she allowed herself to indulge her true passion, opening a Merle Norman franchise at IRC’s Hickory Creek Marketplace. […]

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We love feeling the retailer love – we appreciate that you’ve let us know how much you enjoy our writings. Thanks, too, for your support and your insight. We’ve gotten some great comments on what small retailers want to see more of in the future, and we have some great things planned for 2016. But […]

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Business has earned a strong position in the lives of holiday shoppers, after just 5 years. First, there was Black Friday.  We would digress if we talked about how that has morphed into a reason to leave your family sitting at the dinner table Thanksgiving evening, so we’ll just leave it that First, there was […]

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It’s such a dreaded word. It’s actually not even a word – it’s an acronym that stands for a dreaded phrase; Search Engine Optimization. And it’s only dreaded because it’s so hard to wrap one’s head around getting to the top of a search list. The rules for SEO seem to change often, and only a […]

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We got to meet last week with an incredibly talented, smart, innovative duo sales team who are practically single-handedly creating a US presence for a Columbian clothing brand. These two young dynamos are whip smart, but are learning they may benefit from taking a step back and remembering the side of this role that made […]

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It’s that time of year. Back-To-School shopping time. A recent survey by the International Council of Shopping Centers (ICSC) conducted June 29 – July 1 this year revealed that shoppers plan to shop earlier (like, July) than compared to recent years, and they definitely prefer seeing and touching the actual product – whether apparel, accessories, electronics […]

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