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Strategic Insight

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Street Credibility – sort of a lovefest for customer/small business owner that results in strong sales. That’s where customers love your offerings, enjoy the environment you create for their shopping experience, and appreciate how easy you make it for them to stay in touch and stay on their radar. Here’s 5 quick tips to building […]

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Small Business owners are my heroes.  They are gutsy, stubborn, focused and generally very, very smart.  It takes a lot to succeed with a business venture.  The statistics are everywhere…  The Small Business Administration (SBA) reports that 30% of new businesses fail in the first two years.  And 50% fail in the first five years.  […]

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Very often, the best advice we’ve seen comes from those in the “trenches,” the folks who day-in-day-out with different clients and their variety of goals to help achieve the most effective posts, tweets, pins and newsletters to engage more customers (which increases sales when the experience within the shop is stellar, like in these examples).  Did […]

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At the beginning of the week, it’s sometimes hard to remember exactly why you wanted to be your own boss initially. We’re looking for advice from the trenches to help remind you of what you can do to up your game in the realm of Small Business. Today’s wisdom comes from entrepreneur influencer, Steve Jobs… […]

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A funny thing happened on my way back from University of Pennsylvania’s Wharton School of Business.  Brenda Thomas, IRC regional manager and I attended the University of Shopping Centers, presented by the International Council of Shopping Centers (ICSC) for 3 jam packed days. Not only did I learn a lot, meet some really insightful and […]

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Hurray for the Little Guys!  This Saturday is the 5th annual Shop Small Saturday, cofounded by American Express. Are you ready? Holiday shoppers are coming in droves to shop small retailers in just 3 days. But it’s not too late to get prepared. We got to participate in a “virtual” small business mini marketing conference […]

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I’m always interested in articles (especially the shorter, easy-to-devour-in-15-minutes writings) that force me to rethink what it takes to be successful.  Any writer who can interrupt my same-old/same-old thought process is worth sharing.  So here’s a really, really good one from James Clear, one of my very favorite entrepreneur/motivational speaker/blogger. If you have 12 minutes, read […]

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If you’re anything like me, you find the way the brain works fascinating. Lately, I’ve been seeing numerous perspectives on neuromarketing – the use of brain science to directly impact the efforts of marketing and advertising on consumers. “Oldschool style,” we used to conduct focus groups and ask customers about their buying habits, but now science offers a […]

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Lately I’ve had the chance to meet with many of our small business retailers. It’s the part of this role I enjoy most. In neighborhood shopping centers, it’s the boutiques, cafes, pizza joints, pottery painting classes, fitness centers, pubs and gift shops that add local flavor and keep customers coming back. They’re the folks who […]

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Ida Rossini, Property Manager and I had the chance to sit down with Merle Norman owner, Monique Trosper, at the Hickory Creek Shopping Center and talk about how she’s weathered the economic chaos, adjusted her business plan to the changing retail landscape (more on that in the future), and the need to get more involved […]

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Fabulous In Omaha
Monique Trosper