We are thrilled to present this guest post by Angel Cicerone, founder of GrowingSmall.co and noted small business advisor, author, and turnaround maverick. Angel’s articles feature real time advice and real life strategies to get your business to its profitability potential. IRC is proud to feature her content. Enjoy!
Sandwich boards, are perhaps, one of the most underrated forms of promotion.
On a practical note, they define your outdoor space and quite literally, stop people in their tracks.
They tell a story and engage customers.
But even more importantly, a fun sandwich board is a great way to entertain and engage potential customers for free!
Case and point:
I walked by a restaurant last week that had a really fun sandwich board pictured at right. The manager, who took great pride in her sandwich board program, saw me reading it, came out to talk to me, invited me in to see the restaurant and bam, before you know it I’m looking at the menu and making plans to come back for dinner later in the week.
It doesn’t get any better than that!
I’ve included some of my personal favorites to inspire you to.
What do you think?